Heartland Hustle

Why Do We Hustle?

Because every adult deserves dignity, stability, support, and a place to belong.

The Heartland Hustle is more than a race. It is a way for our community to come together and support Heartland Services, a local nonprofit dedicated to helping adults with intellectual and developmental disabilities access safe housing, nutritious food, valuable resources, professional training, rehabilitation services, and meaningful support.

When you register for the Heartland Hustle, you're not just signing up to run or walk. You're helping move this mission forward.

Get Ready to Hustle
Welcome to the Heartland Hustle, a disco-themed 5K and 1-Mile Fun Run benefiting Heartland Services.

We're bringing the fun to downtown Sevierville with a race-day atmosphere featuring food trucks, a beer truck, a disco dance floor, and plenty of reasons to celebrate.

Come run. Come walk. Come dance. Come support a great cause.

Whether you're chasing a PR, enjoying a morning with friends and family, or simply looking for a fun way to give back, there's a place for you at the Heartland Hustle.

 
Race Details
5K & 1-Mile Fun Run
The Heartland Hustle offers both a 5K and 1-Mile Fun Run, making it easy for runners and walkers of all ages and abilities to participate.

Course:
The final route is still being finalized and will be located in downtown Sevierville. More course information will be shared as it becomes available.

Race Shirts
All registered participants will receive a race T-shirt.

Register by October 23 to guarantee your shirt size.

And be on the lookout for our T-shirt Design Contest! You may even have a hand in creating this year's race shirt.

Awards
Awards will be presented to:

Top 3 overall male finishers
Top 3 overall female finishers
Top finisher in each age group, in 10-year increments

Restrooms
Portable restrooms will be available near the start/finish area.

Water Stop
One water stop will be located near the 5K turnaround.

Parking
Plenty of parking is available throughout downtown Sevierville.

 
Run for a Reason
Every step you take helps support someone in our community.

Proceeds from the Heartland Hustle will benefit Heartland Services, a private nonprofit agency providing professional training, rehabilitation services, resources, and support to people with intellectual and developmental disabilities.

Your registration helps support their work and strengthens the resources available to individuals and families in our community.

Want to Support the Cause Without Running?
You can still make a difference.

Use the Donate option at the top of this page to make a contribution directly to Heartland Services.

Run it. Walk it. Dance it. Support it.

We'll see you at the Heartland Hustle!