The BEER:30 2026

Embark on an unforgettable 30-mile bicycle tour through the picturesque landscapes of Craft "Beer Country" in Southwest Michigan, starting and ending at Watermark Brewing Company in Stevensville. This unique cycling adventure offers planned stops at some of the area's finest breweries, providing a perfect blend of scenic routes and craft beverages.
Your registration includes a pre-ride treat from Red Coach Donuts and Infusco Coffee, ensuring you’re well fueled for your journey. A premium Specialized 30 Water Bottle will keep you hydrated throughout the tour, while a commemorative beer tasting mug awaits to mark your participation in this event.
Enjoy drink samples from participating breweries including Round Barn Public House, Transient Artisan Ales, SideYard, Haymarket Brewery & Taproom, and Peat's Cider Social. Each stop promises an authentic taste of local craft brewing culture, making every mile a discovery.
After completing the tour, celebrate with live entertainment at Watermark Brewing Company’s post-ride party, where you can unwind and enjoy further samples or simply socialize. T-shirts are available for purchase separately for $30, while food options will be available at some of the breweries and during the post-ride festivities.
Raffle tickets and 50/50 draws will also be on offer to enhance your experience, with proceeds benefiting Cycle-Re-Cycle of Benton Harbor, a dedicated non-profit organization improving community lives through cycling initiatives. This event is self-led, allowing you to ride at your own pace; route maps are available for guidance.
Check-in begins promptly at 9:00 am, with the routes opening at 9:30 am and all riders expected out by 10:30 am. Note that some breweries may not open until later in the day. The post-ride party commences at Watermark Brewing Company from 12:00 pm.
Register early to secure your spot for just $40 through July 31st, and increase it to $50 from August 1st to September 11th. Day-of-event registration is available but will cost you $60. Participants must be at least 21 years old with valid ID required for beer sampling.
Safety remains a top priority; all riders are encouraged to sign a waiver acknowledging the inherent risks of cycling and agreeing not to hold organizers, sponsors, or beneficiaries liable for any injuries sustained during the event. Enjoy your ride responsibly!