Long Lake (or as it is locally known, Lower Long Lake) is located in Chippewa County, Wisconsin, lying north and east of the city of Bloomer. This area is known as the Chippewa Moraine and was formed by the last Wisconsin glacier. Upon receding, the glacier deposited till to form a terminal moraine through the northern half of the county, consisting of many hills, bogs, swamps, and irregularly-shaped lakes.
Lower Long Lake and the adjoining Herde Lake are the largest local body of water, containing 1,089 acres; depths of up to 101 ft.; and most beautiful with tracts of carefully preserved wooded or wetland natural areas and restored shorelines fronting cottages and homes.
This lake has been used as the route for 29 previous open water swims held every July prior to COVID.
Camping at the park is available: https://reservations.chippewacountywi.gov/parks/camping/morriserickson_campground/
Note: there is a 3 night minimum. Basic sites are $20/night with optional electricity for $7/night.
We are planning to hold the awards ceremony at Max's (a short walk/drive south of the County Park Beach)shortly after 11AM. Plan to join in the festivities. Max's will provide a buffet lunch for an additional charge ($18) for each person (swimmer and fans) to be paid at checkout.
Safe Swimmer Buoys are required to participate.
Jul 12, 2026
Distance — 2 Miles
Type — Water sports
09:00
$80.00
These values represent the 3-year monthly averages for July in New Auburn.
Learn more about the host city, New Auburn.
New Auburn is a village in Barron and Chippewa counties in the U.S. state of Wisconsin. The population was 562 at the 2020 census. Of these, 537 were in Chippewa County, and 25 were in Barron County. The village is located mostly within the Town of Auburn in Chippewa County. Small portions extend east into the adjacent Town of Bloomer, Chippewa County and north into the Town of Dovre in Barron County.
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calendar_today Jun 27, 2026
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